Terms of Use
Effective Date: August 18, 2026
IMPORTANT, PLEASE READ CAREFULLY. THESE TERMS CONTAIN A BINDING INDIVIDUAL ARBITRATION AGREEMENT AND CLASS AND REPRESENTATIVE ACTION WAIVER THAT AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO HAVE DISPUTES DECIDED IN COURT BY A JUDGE OR JURY.
THESE TERMS ALSO CONTAIN A MISSOURI GOVERNING-LAW PROVISION AND REQUIRE AN INFORMAL DISPUTE-RESOLUTION PROCESS BEFORE ARBITRATION OR LITIGATION MAY BE COMMENCED.
GotoLiquorStore is owned and operated by Goto Concept LLC ("Goto," "we," "us," or "our"). These Terms of Use ("Terms") govern your access to and use of gotoliquorstore.com, our mobile applications, and related services (collectively, the "Services").
1. Acceptance of These Terms
You may use the Services only if you are at least 21 years old and legally permitted to purchase alcohol in the location where the transaction occurs. By clicking an affirmative button or checkbox that states that you agree to these Terms (including the "YES - ENTER SITE" age-verification control), creating an account, or placing an order after being presented with conspicuous notice of these Terms, you manifest your assent to and agree to be bound by these Terms.
The age-verification control displays conspicuous direct links to these Terms and the Privacy Policy immediately adjacent to the affirmative action. Agreement to these Terms does not, by itself, constitute consent to optional advertising, cross-context behavioral advertising, or other tracking technologies for which separate consent or an opt-out right is required by applicable law.
Our Privacy Policy describes how we collect, use, disclose, and retain personal information and how you may exercise privacy choices. Acknowledging the Privacy Policy is not a waiver of any non-waivable privacy right.
2. Eligibility and Age Verification
The Services are intended only for adults 21 years of age or older. You represent and warrant that you are at least 21, that all information you provide is accurate, and that you will not use the Services to purchase, receive, pick up, ship, or arrange alcohol for any person who is under 21 or otherwise prohibited from receiving alcohol.
Licensed Retailers and their delivery providers are responsible for legally required identification and age verification at pickup or delivery. They may refuse or cancel a transaction if identification cannot be verified, the recipient appears intoxicated, delivery would be unsafe or unlawful, or applicable law otherwise requires or permits refusal.
3. GotoLiquorStore Is a Technology Platform and Intermediary
Goto provides technology that allows eligible users to locate products offered by independent, licensed alcohol retailers ("Retailers"), submit purchase requests, facilitate payment and communications, and select retailer-provided delivery or pickup options. Goto does not itself sell, offer to sell, solicit the sale of, own, warehouse, take title to, or hold inventory of alcoholic beverages. Except where a specific law requires otherwise, the Retailer is the seller of record and is solely responsible for accepting or rejecting the order, determining product availability and final price, complying with alcohol licensing requirements, furnishing the product, and arranging or performing delivery or pickup.
Retailers and delivery providers are independent businesses and are not Goto employees, partners, franchisees, joint venturers, or agents merely because they use the Services. Nothing in the Services is intended to facilitate unlawful inducements, tied-house violations, discriminatory pricing, improper furnishing, or other conduct prohibited by alcohol-beverage laws.
Goto does not direct or control a Retailer's licensed alcohol-sale decisions, delivery personnel, age-verification determinations, or compliance with state or local alcohol laws.
Products, delivery, pickup, shipping, hours, permissible transaction types, and age-verification procedures vary by jurisdiction and Retailer and are always subject to applicable state and local alcohol-beverage laws and licensing requirements.
4. Product Information, Pricing, Taxes, Fees, and Availability
Product descriptions, prices, inventory, store hours, promotions, taxes, delivery fees, service fees, and other retailer information may be supplied by Retailers or third parties and may change. Retailers determine final product pricing and availability. The amount shown at checkout may include retailer charges, applicable taxes, delivery or service fees, and other amounts disclosed before you place the order.
We do not warrant that descriptions, images, prices, availability, vintages, sizes, or other retailer-provided information are error-free. If an error materially affects an order, the Retailer or Goto may contact you, correct the error, substitute an item only with your authorization where required, or cancel and refund the affected amount.
5. Orders and Payment Facilitation
When you submit an order through the Services, you are making an offer to purchase products from the identified Retailer. The Retailer may accept or reject that offer as permitted by law. A payment authorization is not acceptance of the order. Goto may facilitate payment processing for the Retailer through third-party payment processors, but Goto does not store full payment-card credentials unless expressly stated and permitted.
Pickup and delivery timing is estimated only. The Retailer and any delivery provider control fulfillment. Unless applicable law requires otherwise, Goto is not responsible for delays, substitutions, refusal of service, retailer inventory, or delivery-provider conduct.
6. User Responsibilities and Prohibited Uses
- Do not misrepresent your age, identity, delivery location, or eligibility to purchase or receive alcohol.
- Do not purchase alcohol for resale or for an underage or otherwise prohibited recipient.
- Do not interfere with the security or operation of the Services, scrape or harvest data without authorization, circumvent access controls, or use automated means that materially burden the Services.
- Do not use the Services for unlawful, fraudulent, abusive, or deceptive activity.
- Do not reproduce, distribute, sublicense, or commercially exploit Goto content except as expressly permitted.
7. Privacy, Cookies, Analytics, and Advertising Technologies
Our Privacy Policy is incorporated by reference for notice purposes. We use strictly necessary technologies required to operate and secure the Services. Optional analytics and advertising technologies, including third-party pixels or similar technologies, will be activated only in accordance with the consent and privacy-choice controls described in the Privacy Policy and applicable law.
Where we request consent to optional analytics or advertising technologies, you may grant, deny, or later withdraw that consent through our Privacy Choices interface. We honor legally recognized universal opt-out preference signals where required. Your decision regarding optional tracking will not affect your ability to access basic features of the Services, although some personalization or measurement functions may be unavailable.
8. Electronic Communications
You consent to receive transactional electronic communications necessary to operate the Services, such as account, security, order, pickup, delivery, and customer-service notices. Marketing email, text messages, or calls will be sent only as permitted by applicable law and any consent you separately provide. You may withdraw marketing consent using the method stated in the communication, but transactional communications necessary to provide requested Services may continue.
9. Intellectual Property
The Services, software, design, text, graphics, trademarks, and other Goto content are owned by or licensed to Goto and are protected by intellectual-property laws. Subject to these Terms, Goto grants you a limited, personal, revocable, non-exclusive, non-transferable license to use the Services for lawful personal use.
10. Third-Party Services and Retailers
The Services may link to or interoperate with Retailers, payment processors, maps, identity or fraud-prevention providers, social platforms, and other third-party services. Their terms and privacy practices may apply to their own services. Goto is not responsible for third-party websites or services that are not controlled by Goto.
11. Disclaimer of Warranties
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." GOTO DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AVAILABILITY, AND QUIET ENJOYMENT. SOME JURISDICTIONS DO NOT ALLOW CERTAIN DISCLAIMERS, SO THESE DISCLAIMERS APPLY ONLY TO THE EXTENT PERMITTED BY LAW.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, GOTO WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST DATA, LOSS OF USE, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATING TO THE SERVICES, RETAILERS, DELIVERY PROVIDERS, OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, GOTO'S AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS, IF ANY, PAID BY YOU TO GOTO FOR PLATFORM OR SERVICE FEES DURING THE SIX MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) $100. THIS LIMIT DOES NOT APPLY TO LIABILITY THAT CANNOT LAWFULLY BE LIMITED OR EXCLUDED.
13. Indemnification
To the extent permitted by law, you agree to indemnify and hold harmless Goto and its affiliates, officers, employees, and agents from third-party claims, losses, and reasonable costs arising from your unlawful use of the Services, your material breach of these Terms, or your furnishing of alcohol to a prohibited recipient. This provision does not require you to indemnify Goto for Goto's own unlawful conduct.
14. Governing Law
Except to the extent governed by the Federal Arbitration Act or prohibited by non-waivable law, these Terms and every dispute, claim, cause of action, or controversy arising out of or relating to the Services, these Terms, the Privacy Policy, or the relationship between you and Goto will be governed by the substantive laws of the State of Missouri, without regard to conflict-of-law principles. This choice of law applies to contract, tort, statutory, consumer-protection, privacy, data-protection, wiretap, interception, tracking-technology, and other claims, to the fullest extent permitted by law. If a court or arbitrator determines that another jurisdiction's non-waivable law must apply to a particular issue, that law applies only to the extent legally required.
15. Mandatory Informal Dispute Resolution
Before either party may commence arbitration or litigation (other than an action seeking emergency injunctive relief where legally permitted), the complaining party must send an individualized written Notice of Dispute and allow 60 days for good-faith informal resolution.
A Notice from a user must be sent by email to contact@gotoconcept.com and, to provide a verifiable record of delivery, by U.S. certified mail to Goto Concept LLC, 2 Cityplace Dr, Saint Louis, MO 63141, USA, and must include:
- the claimant's full legal name, mailing address, email address, telephone number, and the account email or other identifier used with the Services;
- the specific dates and transactions or interactions at issue and a reasonably detailed statement of the facts;
- each legal claim and the specific relief sought, including the basis for any statutory-damages calculation;
- copies of the reasonably available documents, screenshots, exports, technical captures, or other materials on which the claimant actually relies, including claimant-specific materials where a technology or privacy claim is asserted; and
- the claimant's personal handwritten or valid electronic signature confirming that the Notice is authorized and that, to the claimant's knowledge, the factual statements are accurate.
If requested by either party, the parties will participate in an individualized telephone or videoconference during the 60-day period. Compliance with this Section is a condition precedent to arbitration or litigation to the fullest extent permitted by law. Any applicable limitations period will be tolled during the 60-day informal-resolution period to the extent permitted by law.
16. Binding Individual Arbitration; No Class or Representative Proceedings
Except for qualifying individual small-claims matters and claims that applicable law does not permit to be arbitrated, any dispute or claim arising out of or relating to the Services, these Terms, the Privacy Policy, or the relationship between you and Goto will be resolved by binding individual arbitration and not in court. The Federal Arbitration Act and federal arbitration law govern this Section.
The arbitration will be administered by the American Arbitration Association ("AAA") under the applicable Consumer Arbitration Rules and, when applicable, AAA rules governing coordinated or mass consumer filings, as modified by these Terms. A single neutral arbitrator will decide the dispute. Unless the parties agree otherwise, hearings may occur by video, telephone, written submissions, or in Missouri to the extent permitted by applicable AAA consumer standards and law.
The arbitrator, and not a court, will have exclusive authority to resolve disputes concerning the interpretation, applicability, enforceability, unconscionability, scope, or formation of this arbitration agreement, except that a court of competent jurisdiction will decide any challenge specifically directed to the enforceability of the class-action waiver below if applicable law requires court determination.
Arbitration fees and costs will be allocated in accordance with the applicable AAA Consumer Arbitration Rules and applicable law. Goto will pay any fees that applicable law or AAA rules require it to pay.
EACH PARTY AGREES THAT CLAIMS MAY BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF, CLAIMANT, OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING, TO THE FULLEST EXTENT PERMITTED BY LAW. THE ARBITRATOR MAY AWARD RELIEF ONLY TO THE INDIVIDUAL PARTY SEEKING RELIEF AND ONLY TO THE EXTENT NECESSARY TO RESOLVE THAT PARTY'S INDIVIDUAL CLAIM.
If five (5) or more substantially similar arbitration demands are filed with AAA or submitted against Goto by or with the assistance of the same or coordinated counsel, law firms, organizations, or other coordinated representatives, the demands will be treated as "Coordinated Claims" for purposes of administrative efficiency. Goto and the claimants will cooperate in good faith with AAA regarding appropriate administrative procedures, scheduling, assignment of arbitrators, and other case-management measures designed to promote efficient individual resolution. If the number of demands satisfies the threshold for application of AAA's Mass Arbitration Supplementary Rules, those Rules and the applicable mass-arbitration fee schedule may apply as determined by AAA. Nothing in this provision authorizes consolidation of the merits of separate claimants' cases, class arbitration, representative arbitration, or adjudication of one claimant's claims based upon another claimant's circumstances. Each claimant must individually satisfy all contractual pre-arbitration requirements and establish his or her own entitlement to relief.
For Coordinated Claims, Goto may request that AAA implement staged or bellwether administration, including proceeding with a limited number of merits arbitrations at a time, while tolling applicable limitations periods for claims deferred by that process. The parties will cooperate in good faith with any staging, mediation, case-management, or other procedures adopted or directed by AAA. Nothing in this provision requires AAA to adopt a particular staging sequence or delays any claim except as permitted by AAA and applicable law.
The applicable AAA rules and information concerning arbitration are available from AAA at adr.org.
17. Arbitration Opt-Out
If you are an individual consumer, you may opt out of Section 16 by sending a written opt-out notice within 30 days after the first date on which you affirmatively accept these Terms. The notice must include your full name, mailing address, account email, and an unambiguous statement that you opt out of the arbitration agreement. You may send the opt-out notice either by email to contact@gotoconcept.com or by U.S. mail to Goto Concept LLC, 2 Cityplace Dr, Saint Louis, MO 63141, USA. Opting out of arbitration does not opt you out of any other provision of these Terms.
18. Jury Trial Waiver; Missouri Forum if Arbitration Does Not Apply
TO THE FULLEST EXTENT PERMITTED BY LAW, EACH PARTY WAIVES THE RIGHT TO A JURY TRIAL. If a claim is determined not to be subject to arbitration, and no non-waivable law requires a different forum, the parties consent to exclusive personal jurisdiction and venue in the state or federal courts located in Missouri and waive objections based on inconvenient forum.
19. Time Limit to Bring Claims
To the fullest extent permitted by law, any claim arising out of or relating to the Services or these Terms must be commenced within one year after the claim accrued. This provision does not shorten a limitations period where applicable law prohibits contractual shortening.
20. Changes to the Services or These Terms
We may modify the Services and may update these Terms prospectively. We will post the effective date of revised Terms and provide additional notice or obtain renewed assent when required by law or when a material change reasonably requires it. Changes do not retroactively alter rights or obligations concerning conduct that occurred before the effective date unless the parties lawfully agree otherwise.
21. No Third-Party Beneficiaries
Except as expressly stated in these Terms, these Terms are intended solely for the benefit of you and Goto and do not create any rights or remedies in any other person or entity. Retailers, delivery providers, payment processors, technology providers, and other third parties do not become third-party beneficiaries of these Terms solely because they participate in, support, or provide services in connection with the Services.
22. General Provisions
If any provision is held unenforceable, the remainder will remain effective except as expressly stated in the arbitration section. A failure to enforce a provision is not a waiver. You may not assign these Terms without Goto's consent; Goto may assign them in connection with a merger, reorganization, financing, sale of assets, or similar transaction. These Terms, together with documents expressly incorporated by reference, constitute the agreement between you and Goto concerning the Services.
23. Contact
Goto Concept LLC
2 Cityplace Dr, Saint Louis, MO 63141, USA
Email: contact@gotoconcept.com
