Everclear Purple Passion

Everclear Purple Passion is a ready-to-drink, unique cocktail from St. Louis, Missouri, with an 13% alcohol by volume (ABV), (26 Proof). This grape-flavored beverage has a storied history as one of the original pioneers of the ready-to-drink category, first introduced in 1986 by Luxco, Inc. Purple Passion emerged from a college campus tradition in which students created popular grape-based drinks that inspired the brand's creation.

The ready-to-drink cocktail was an immediate commercial success upon its launch, achieving sales reaching nearly one million cases. Over its decades-long history, Purple Passion has undergone multiple formula transformations, most recently relaunched with a revived original formulation featuring a wine base and carbonation, packaged in convenient 12-ounce glass bottles with retro-inspired branding that honors the brand's iconic heritage.

The flavor profile of Everclear Purple Passion centers on grape character delivered without excessive sweetness or harsh alcohol character. The beverage leans into its grape essence, offering a fruity and crisp taste that appeals to consumers seeking lighter, flavorful ready-to-drink options. The carbonation provides refreshing effervescence, enhancing drinkability. At the same time, the wine base contributes smoothness and balance to the overall drinking experience. The signature purple hue serves as an immediate visual identifier, creating recognition and appeal that set Purple Passion apart from ready-to-drink offerings. Everclear Purple Passion pairs well with warm-weather occasions, laid-back summer gatherings, poolside moments, and weekend tailgate events where convenient, flavorful beverages enhance social experiences.

The ready-to-drink format and glass bottle packaging offer both convenience and a nostalgic presentation that appeals to those seeking to reconnect with iconic American beverage history. Whether enjoyed by those reminiscing about the original brand experience or by new consumers discovering Purple Passion for the first time, Everclear Purple Passion delivers a grape-forward ready-to-drink cocktail experience that balances refreshment with genuine flavor character.

Color: Signature vibrant purple.

Aroma: Prominent grape character with fruity aromatics and subtle sweetness.

Palate: Fruity and crisp with pronounced grape flavor, balanced carbonation, and smooth wine-based foundation without excessive sweetness or harsh alcohol notes.

Finish: Clean and refreshing with lingering grape character and light, crisp conclusion.